Over 80 major international brands for consumer electronics, imaging, fashion, household goods and business equipment are represented on a sole agency basis by Ashrafs. These brands are retailed at prestigious outlets and also widely distributed through dealer channels. Consumer electronics brands include Sony, Kenwood, Bose, Casio, Siemens and Swatch; while Kodak, Nikon and Hasselblad are Ashrafs’ leading brands for consumer imaging. Leading fashion and household brands include Christian Dior, WMF, Brabantia, Lalique and Royal Scot crystal. A specialist business equipment division also acts as an agent for Brother, Benq and Sony projectors and data systems. Ashrafs also has the unique distinction of being one of the longest serving distributors in the Middle East of Sony and Kodak.

Ashrafs Distributors established in 1955, imports and distributes fast moving consumer goods to hotels, supermarkets, small groceries, pharmacies and retails outlets throughout the Kingdom of Bahrain.

Ashrafs B.G.D.C. is a prominent name in the retailing and distribution of leading brands in perfumes, cosmetics and fashion. Perfume and cosmetics brands include Chanel, Lancôme, Yves St Laurent, Givenchy, Clarins, Elizabeth Arden, Lacoste, Lanvin, Azzaro, Korn, Leonard, Route 66, Vanilla Fields and many more.

Ashrafs extensive experience in the field of photography and its historic relationship with Eastman Kodak for over 65 years, led to the establishment of Gulf Color Laboratories (GCL) in 1975. Today, GCL is the first choice for a range of professional photographic services. From its purpose-built site in Sitra, GCL specializes in providing a wide range of professional photographic services. In addition, GCL provides a state-of-the-art digital imaging services, as well as supplying commercial photo finishing equipment and accessories.

Ashrafs continues to be a strong brand that represents quality and choice to generations of consumers, through its product offerings and services.

In 2013, Shaikh Holdings celebrated 100 years of its business heritage in the Middle East. Built on this heritage of a strong vision and an unrelenting spirit of enterprise, Shaikh Holdings has moved forward to expanding its horizons diverse fields including real estate investment and development, hospitality, healthcare and technology.